1. ONE dreamy, perfect fit, ideal client...

This is the person you have a particular GENIUS for serving. You'll need to dive deep into their psychographics, so you can get quartz crystal clear on their deepest unspoken desires, dreams, prayers, hopes and secret longings. This lays the foundation of your ENTIRE business because people power EVERYTHING. Your business exists to serve people. Without understanding those people very intimately, your business is DOA. The data you'll mine from diving deep into your ideal client's psychographics is absolutely essential, because without it, you won't be able to move into step two, which is to create....

2. ONE unique, irresistible premium offer...

designed to help that one ideal client achieve their #1 desired transformation. This offer is intentionally engineered to provide one simple, specific, soulful solution to your one ideal client. An irresistible premium offer is LIGHT YEARS away from the mediocre, generic, standard issue "doula packages" people have been copy/pasting for decades. Creating a truly irresistible premium offer is absolutely essential essential because without it, you won't be able to move into step three, which is to create... 

3. ONE expertly crafted sales page...

telling your ideal clients about that unique irresistible premium offer you created for them.. in a way that expertly conveys the power, beauty and magic of it... speaks to something deep in their psyche and inspires them to confidently say "YES, I NEED THIS NOW!" Your sales page is a story that takes them on The Hero's Journey and when they read it, they'll know you truly understand them, and they'll trust you to be their guide. They'll feel so at ease, knowing you've intentionally and thoughtfully crafted a roadmap to get them to their destination. It's possible that right now you have a "website page" describing your "doula package" but an expertly written and beautifully designed Sales Page describing your Irresistible Premium Offer is how you step into the 2.0 version of your life and business. This is SO important, because without a sales page, people won't understand the value and transformative power of what you do, or why they need it. But with a combination of heartfelt storytelling/messaging and conversion oriented design, it'll hit your ideal client right in the heart chakra in the best way possible. Once you have a sales page, now it's time to get that sales page in front of as many people as possible. The easiest way to do that is by focusing on.... 

4. ONE long-form marketing channel...

that you become the absolute master of, and show up on consistently. You'll publish content that clearly demonstrates your expertise and positions you as an authority and trustworthy guide. Because this content is so valuable, specific, aligned and RELEVANT to your ideal clients needs, goals and desires, you'll only need to generate one piece of content per week. (*I'll teach you a method for doing this, that's easeful and joyful, and you'll start to LOVE marketing!) This approach is so important, because your only other option to be permanently stuck on the social media hamster wheel, wasting your precious time creating a never ending stream of mediocre posts that don't convert or have any impact on your bottom line. So far, steps 1-4 are about generating financial freedom, but now it's time to intentionally create TIME freedom (what you desire most of all!) and you'll do that by building... 

5. ONE elegant and effective evergreen sales funnel... 

that builds the like-know-trust factor with lightning speed and gets your sales page in front of your ideal clients 24/7/365 without you having to lift a finger. This is how you fill your consultation calendar with ideal clients while you sleep and have sexy time dreams about Paul Rudd. No? Just me? ok. 

Success can be SO very simple. The trick is to do less... but better. The key is to not only have these 5 simple systems "in place", but operating at "Level 10" (re: completely, 100% optimized). I bet you already "kinda sorta" have these systems in place to some degree, but they're operating at a Level 2-3, which is why you have Level 2-3 results in your business. If you want Level 10 results, you need Level 10 systems, and that's exactly what I'm here to help with. 

When you have these five systems in place and operating at Level 10, you'll inevitably and naturally end up with a world-class, five-star business that generates reliable recurring revenue and gives you what you want most of all; EASE, joy and time freedom, while working in your zone of joy and zone of genius. 

Repeat after me: "2025 is the year...

I enjoy a minimalist 3 day workweek (while earning a full-time income)

I step FULLY into my role as spiritual CEO / HBIC 

I break through my current energetic, creative or financial plateau and into the NEXT exciting level of my beautiful life and business

and create a deeper level of transformation in my clients and community

SO MOTE IT BE!"